Barilla

Another wonderful working relationship has been with Barilla, the only national brand of pasta. Barilla's strategy is to remain loyal to the heritage and culture of Italy, while at the same time strengthen its image with a contemporary branding that communicates the product's superior quality.

Barilla has expanded traditional methods of marketing pasta through the use of public relations, advertising, and innovative packaging. The company has worked to develop a strong national brand identity through print media, an award-winning Web site, product information sheets, and sponsorship of large events such as the New York City Marathon. One of my photographs was used on a banner at the Barilla Marathon Eve Dinner at Tavern on the Green!