Chapter 25: Business-to-Business and Business-to-Consumer

To help companies make informed decisions and capitalize on the right opportunities, this chapter discusses solutions designed to help companies integrate business partners more effectively. Although this notion encompasses a wide range of business challenges and solutions (including supply chain management, procurement, and CRM), this chapter focuses specifically on one concept: supplier enablement. The supplier enablement initiative and technology solutions (whether they be B2B or B2C) are aimed at helping companies of all sizes to sell to their trading partners more effectively by integrating with customers’ procurement systems, e-marketplaces, and other electronic sales channels—all from a single e-business foundation. No matter how large or small a business is, or how complex or simple its business processes, supplier enablement solutions will make it easier for your company to reach its customers through whatever purchasing method they prefer.