People

Each individual named in a bid - for example, as a team member, manager or adviser - is a resource of skills and expertise that is (or should be) accessible to the client only through that bid and not through others. Your competitors may have people with comparable backgrounds, but they cannot replicate the precise blend of knowledge, energies and experience offered in your bid. These professional strengths can be rich in value for the client, particularly when the quality of the people proposed for the work is an important criterion in the contract award.