WYSIWYG
Macromedia Dreamweaver
$400. Probably the most popular editor among Web professionals. Now belongs to Adobe. For Macintosh and Windows.
http://www.adobe.com/products/dreamweaver/demo available
Adobe GoLive
$400. Purportedly more friendly than Dreamweaver. For Macintosh and Windows.
http://www.adobe.com/products/golive/ demo available
NetObjects Fusion
$200. NetObjects WYSIWYG editor for professional Web masters. Windows only.
http://www.netobjects.com/ demo available
Text Based
BBEdit
$200. Excellent HTML editor from Bare Bones Software. The most popular non-WYSIWYG (X)HTML editor. Macintosh only.
http://www.barebones.com demo available
HTML-Kit
Free. ("Registered" version is $55). Chami.com. Hundreds of plugins available for added features. Windows only.
http://www.chami.com/html-kit/
jEdit
Free (Open Source). Many plugins available for added features. Java based and so runs on Mac, Windows, Linux, etc.
http://www.jedit.org/