Iacocca, Lee, 49
IBM, 45, 194
ice cream isn't the only difference, the, 168-169
ice cream,
Ben and Jerry's, 18-169
more, 104-105
Important,
Ben knows who is, 165
responsiveness makes people feel, 53
Indiana University, 22
Internal customers, 38-39, 39-41
Intuitive knowledge, application of, 185-186
Inventions, 102-103