before we talk, 119-121, 136
being the best, 76
being the only one, 76
Belknap Hardware, 157
Ben and Jerry's, 168-169
benefits from deepest thoughts, 143
benefits to dealing with loyal customers, 43-44
best, being the, 76
Bettger, Frank, 144-146
black lung, 189
BMW, 103, 110, 112, 114, 115
Boy Scouts of American, The, 188
Budweiser, 74
Buick, 142
Bushnell, Nolan, 13-14
business with people, 49-70