Chapter 1.4: A Publishing Project: From Concept to Launch and Beyond

Overview

Fran ois Dominic Laram e

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Unfortunately treated by many game developers as a necessary evil, publishers are in fact the developer's greatest allies. Not only can publishers open the door to the retail market (and to profitability), but their resources can also shield the developers from many sources of conflicts and mistakes, and thus help them make better games.

This article outlines the work that the publishing company performs at various stages of the production and marketing process.