Wal-Mart, 30, 31
Warner Brothers Online, 40
warranties, 213
Warthog, 73
Wayward Design, 72
Web site design, 233–234
white space advertising, 31
WildTangent, 24
Wilson, Johanna, 131–144
Wireless Application Protocol (WAP), 131, 137–140
WirelessDeveloper, 142
word-of-mouth marketing, 87–89
400 Word Rule, 177
work for hire contracts, 186
world-wide model of publishing, 221, 223–228
Wright, Andrew, 154