Index_S

S

sales of games. See also online business models

Aggregator Sales model

general discussion, 131, 132, 136

Java 2 Micro Edition (J2ME), 143

RealOne Arcade, 153–154

Wireless Application Protocol (WAP), 140

Carrier Sales model, 131, 132, 143

combined models, 153–157

Direct Sales model

application of, 147–148, 151–152

general discussion, 131–132, 136–137, 145–146

Java 2Micro Edition (J2ME), 143

Wireless Application protocol (WAP), 139–140

retail entities, role of, 28–32, 36–38, 48, 145–147

sales strategies, 235–236

statistics, retail, 36

traditional retail models, 145–147

unique selling points (USPs), 189, 190

virtual communities, 149–152

Web & retail sales, 3, 147–148

sales pitch

misconceptions of, 10–11

pitching defined, 185

preparation, 187–189

presentation, 193–194, 196–201

schedule and budget, 191–192

types of deals, 186–187

sales strategies, 235–236

Samu Games, 150–151

San, Jez, 70

Sapet, Christian, 68

Sarbakan, 40

schedules, 10, 168–169

Schoback, Kathy, 3, 15–32

Schreiner, Ole, 273

SCi, 70–71, 72, 73, 74, 75

SCORE (Service Corps of Retired Executives), 123

Second March , 68, 69

Sega, 20, 69

Sega Dreamcast, 27

Sellers, Michael, 243, 245–258

sequels to games, 53

service aggregators, 136, 140, 143. See also Aggregator Sales model

Service Corps of Retired Executives (SCORE), 123

Shanghai Second Dynasty, 264, 268

shelf keeping units (SKU), 190

Shiflett, James, 148

shipping of finished game, 21

Short Message Service Centers (SMSC), 133

Short Message Service (SMS), 131, 132–136

Siege of Avalon, 148

Silicon Graphics, 24

Silicon Graphics OpenGL API, 25

Simis, 69

Simutronics, 276

Sinister Games, 71

Sloper, Thomas, 117, 243, 261–270

Small Business Administration (SBA), 121, 122

Small Business Development Center (SBDC), 122

Sony, 69

Sony Playstation 2, 18, 20, 26, 191

Splinter Design, 72

spoofing, 237

Square USA, 66

staffing issues

creating job descriptions, 107–109

finding, 109–110

interviewing, 113–115

screening, 110–112

skills verification, 112–113

Stainless Software, 72

Stanton, Grant, 107–116

statements

financial statements, pro forma, 101–103

profits and losses statements, 43, 121

statistics, retail, 36

SteppenWolf, 40

stock markets, role of, 74–75

Strategy First, 45, 50–51

strategy guides, 266

Striker, 70

success, defined, 5

Surfas, Mark, 156, 157