Park, Andrew, 177, 178, 179, 180
Particle Systems, 72
PartnerMatch service, WirelessDeveloper, 142
Path Interactive, 68
PC Gamer, 67
PC platform, 24–26, 49, 191
PC publishers, 20–22
per-character polygon count, 19
Perkins, Terri L., 273–282
permission to create game, 26
personality types, of managers, 60–61
Pfeifer, Borut, 173, 203–208
Philips and Chargeurs, 68
phone home registration method, 237
Pinpoint Fuel Developer Program, 134
Pinpoint Networks Incorporated, 134–135
piracy, 236–238
pitching. See also marketing
defined, 185
preparation, 187–189
presentation, 193–194, 196–201
schedule and budget, 191–192
types of deals, 186–187
Pivotal Games, 72
Pixo Inc., 139
platform, choosing, 190
platform, of games, 11, 38
platform holders, 24–28
playtesting of games, 21
Pontifex, 88
porting process, 269
post-production stage of game development, 255–257, 261, 270
Powell, Jay, 174, 221–232
Predator, 263
pre-production documents, 251, 262
pre-production stage of game development
box & docs process, 267–268
concept development, 246–248
console games, 267
convergent iteration, 248–249
design documents, 251, 262
goals of, 250–252
licenses, 262–264
marketing, 264–267
ports, 269
quality assurance, 268–269
press releases
following up, 180–182
releasing, 179–180
writing, 175–179
price reductions, 52
pricing of games, 236
private investors, 129
PR Newswire, 180
process specialists, 160–161
producer, role of, 47–48, 55–64
production hierarchy, 58–59
production stage of game development, 252–255, 261, 269
product path, entity positions, 16
product types, 187
profitability of projects, 45–47
profitability ratio defined, 46
profits and losses statements, 43, 121
pro forma financial statements, 101–103
project, defined, 61
proof of concept demos, 189
prototyping contracts, 186
public relations, 23, 175–184
publisher/developer relationship, 12
publisher funding, 127–128
publishers
characteristics of, 6–8, 11, 12, 20–22
choosing, 194–196
country-by-country model of publishing, 221, 223, 228–232
follow-up, 200–201
models for distributing titles, 221
PC, 20–22
pitching, 196–200 (See also pitching)
publisher funding, 127–128
publishing contracts, 9–10, 187
responsibilities of, 21, 30–31, 37, 43–53
risks of, 43–45
publishing contracts, 9–10, 187. See also contracts
Pure, 72
Pyro Studios, 72