References


[Griffin97] Griffin, K., "Customer Loyalty: How to Earn It, How to Keep It," Lexington Books, 1997.

[Strand00] Strand, T., "Anarchy Online Developer Journal," available online at http://aovault.ign.com/features/journal/100500.shtml, October 5, 2000.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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