Chapter 3.2: Securing a Development Contract: The Art of Pitching

Overview

Ed Bartlett, business development director, The Bitmap Brothers

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Gone are the days when it was possible to sign a development deal from a handful of buzzwords shouted during a post-E3 party. With team sizes, development schedules and product budgets on a seemingly unstoppable upward trend, and a noticeable bias toward what publishers consider "safe" product such as sequels and licenses, pitching new product to publishers is becoming increasingly unpredictable, complex, and frustrating, particularly for smaller, lesser-known teams.

This article looks at the pitching process in detail and explains the rudimentary criteria that should be fulfilled in order to maximize the impact of your pitch and help streamline the signing process.