Sales Models

Three distinct sales models are presented for each technology within this article:

• Carrier Sales

• Aggregator Sales

• Direct Consumer Sales

Figure 2.6.1 illustrates these models. In the Carrier Sales model, the developer sells product or services directly to the carrier. The carrier offers these services to subscribers, bills the subscribers, and pays the developer. With the Aggregator Sales model, the carrier interacts with an aggregator for access to multiple products from multiple developers. The aggregator will typically provide billing and technical services to bridge the gap between developer and carrier. Finally, the Direct Sales model requires the developer to market and sell services directly to the subscriber. The subscriber must pay both the carrier and the developer to receive the developer's unique offering.

Figure 2.6.1: Sales models.

The case studies throughout this article profile companies actively involved in supporting developers with generating wireless gaming revenues. They each provide different methods of marketing and selling wireless applications.