Internet-Enabled Business Intelligence |
By William A. Giovinazzo |
| |
Publisher | : Prentice Hall PTR |
Pub Date | : September 10, 2002 |
ISBN | : 0-13-040951-0 |
Pages | : 368 | | Copyright |
| | Acknowledgments |
| | Introduction |
| | Part 1. The Solution |
| | | Chapter 1. The Solution |
| | | Chapter 2. Evolution to e-Enterprise |
| | | Section 2.1. The Internet: Hype or Hope? |
| | | Section 2.2. Building the Internet |
| | | Section 2.3. The Evolution to e-Commerce |
| | | Section 2.4. The Internet Marketplace |
| | | Section 2.5. Conclusion |
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| | | Chapter 3. Internet-Enabled Business Intelligence |
| | | Section 3.1. Intelligence |
| | | Section 3.2. Anatomy of Business Intelligence |
| | | Section 3.3. Conclusion |
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| | Part 2. Making the Internet Work |
| | | Chapter 4. The Web-Enabled Information Infrastructure |
| | | Chapter 5. Servers: The Heart of IEBI |
| | | Section 5.1. The Server |
| | | Section 5.2. The Mainframe |
| | | Section 5.3. Client/Server Architecture: The Upstart Crow |
| | | Section 5.4. The Internet |
| | | Section 5.5. The Oracle 9 Internet Application Server |
| | | Section 5.6. Conclusion |
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| | | Chapter 6. The Internet Network |
| | | Section 6.1. Standards Bodies |
| | | Section 6.2. The ISO/OSI Reference Model |
| | | Section 6.3. IEEE 802 Specifications |
| | | Section 6.4. TCP/IP |
| | | Section 6.5. Talking Over the Internet |
| | | Section 6.6. Dynamic Host Configuration Protocol |
| | | Section 6.7. Conclusion |
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| | Part 3. The Software of the Internet |
| | | Chapter 7. Empowering the Internet-Enabled Information Infrastructure |
| | | Chapter 8. Java |
| | | Section 8.1. Object Orientation |
| | | Section 8.2. The Java Programming Language |
| | | Section 8.3. Introduction to the Java Platform |
| | | Section 8.4. Java Specification Request (JSR) |
| | | Section 8.5. JavaBeans |
| | | Section 8.6. Conclusion |
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| | | Chapter 9. eXtensible Markup Language |
| | | Section 9.1. The Origins of XML |
| | | Section 9.2. XML as a Medium of Exchange |
| | | Section 9.3. The All-Powerful Wizard of XML |
| | | Section 9.4. Parsers: Nothing Happens Until Someone Sells Something |
| | | Section 9.5. XSL: The Internet's Rosetta Stone |
| | | Section 9.6. XML in the Real World |
| | | Section 9.7. Conclusion |
|
| | | Chapter 10. Common Warehouse Metadata |
| | | Section 10.1. What Is Metadata ? |
| | | Section 10.2. Metadata and IEBI |
| | | Section 10.3. Types of Metadata |
| | | Section 10.4. The Central Metadata Repository |
| | | Section 10.5. Enterprise Data Model |
| | | Section 10.6. OMG & OMA |
| | | Section 10.7. Common Warehouse Metadata Interchange |
| | | Section 10.8. The CWMI Architecture |
| | | Section 10.9. XML Metadata Interchange |
| | | Section 10.10. Summary |
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|
| | Part 4. Building Relationships Over the Internet |
| | | Chapter 11. Look Outward Angel |
| | | Chapter 12. CRM in the Internet Age |
| | | Section 12.1. The Customer-Driven Organization |
| | | Section 12.2. The Ultimate in Customer-Driven |
| | | Section 12.3. CRM in the Internet Age |
| | | Section 12.4. Conclusion |
|
| | | Chapter 13. Swimming in the Clickstream |
| | | Section 13.1. The Importance of Customer Identification |
| | | Section 13.2. Understanding Customer Behavior in the Internet Age |
| | | Section 13.3. The Clickstream |
| | | Section 13.4. Cookies |
| | | Section 13.5. Conclusion |
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| | | Chapter 14. Personalization |
| | | Section 14.1. Defining Personalization |
| | | Section 14.2. Data Mining |
| | | Section 14.3. The Data Mining Process |
| | | Section 14.4. Summary |
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| | | Chapter 15. The Road Goes Ever Onward |
| | | Section 15.1. One Last Visit with Billy Boy |
| | | Section 15.2. Web Services |
| | | Section 15.3. Go Gently Into that Dark Night |
| | | Section 15.4. Summary |
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| | | Appendix A. Recommended Reading |
| | | Appendix B. Glossary |
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| | Index |