Table of Contents

The 10 Immutable Laws of Power Selling
by James DeSena	ISBN:0071416617
McGraw-Hill 2004 (217 pages)
This book shows how to become a self-starter who seeks challenges, adapts to changing conditions, and generates innovative solutions that add value.

Table of Contents
	The 10 Immutable Laws of Power Selling
	Preface
	Part I - Make the Sale—Four Strategies for producing High-Value Solutions and Building Lasting Customer Relationships
	Law 1	-	Create High value
	Law 2	-	Decide on your market
	Law 3	-	Develop Customer Expertise in Your Selected Market
	Law 4	-	Build Relationships for Repeat Business
	Part II - Take the Lead—Find the Limits and Then Exceed Them by Owning Innovative Customer Solutions
	Law 5	-	Start with a Leader’s Perspective
	Law 6	-	Lead from Within
	Law 7	-	Make It a Team Effort
	Part III - Win—Tips and Techniques for Getting Results, Accomplishing Priorities, and Creating Continuing Success
	Law 8	-	Build Lasting Success
	Law 9	-	Drive Toward exceptional Results
	Law 10	-	Manage Multiple Customer Priorities
	Closing Thoughts—Always Strive to Improve
	Bibliography
	Index
	List of Figures
	List of Tables
	List of Sidebars