the general public should not be faulted because of an occasional imprecision.
Finally, with trade books (as with other scientific books, for that matter), the reviewer should try to define the audience. Can any literate person read and understand the book, or is some level of scientific competency necessary?
If a reviewer has done the job well, a potential reader will know whether or not to read the book under consideration, and why.
Imprint Information. At the top of a book review, the reviewer should list complete imprint information. The usual order is as follows: title of the book, edition (if other than the first), name of author(s) or editor(s), publisher, place (city in which the publisher is located), year of publication, number of pages, and list price of the book. Conventionally, well-known cities are not followed by state or country names. A publisher located in New York is listed ''New York" not "New York, NY" and London is listed as "London" not "London, U.K."
