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First published seven
years
ago-just before the World Wide Web exploded into
dominance
in the software world-
About Face
rapidly
became a bestseller. While the ideas and principles in the original book
remain
as relevant as ever, the examples in
About Face 2.0
are updated to reflect the evolution of the Web.
Interaction Design professionals are constantly seeking to ensure that software and software-enabled products are developed with the end-
user
's goals in mind, that is, to make them more powerful and enjoyable for people who use them.
About Face 2.0
ensures that these objectives are met with the utmost ease and efficiency.
About the Authors
Alan Cooper (Palo Alto, CA) has spent a
decade
making high-tech products easier to use and less expensive to build-a practice known as "Interaction Design." Cooper is now the leader in this growing field. Mr. Cooper is also the author of two bestselling books that are widely
considered
indispensable
texts
.
About Face: The Essentials of User Interface Design
, introduced the first comprehensive set of practical design principles.
The Inmates Are Running the Asylum
explains how talented people and companies continually create aggravating high-tech products that fail to meet customer expectations.
Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. He has led dozens of interaction design projects in domains including e-commerce, portals, desktop productivity, authoring environments, medical and scientific instrumentation, wireless, and handheld devices for
startups
and Fortune 500
clients
alike. Joining Cooper in 1996, Reimann led the development and refinement of many goal-directed design
methods
described in
About Face 2.0
. He has lectured on these methods at major universities and to international industry audiences. He is a member of the advisory board of the UC Berkeley Institute of Design.
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