List of Figures

Chapter 1: Searching the Web

Figure 1.1: Type a search term and press Enter to find out almost anything.

Figure 1.2: When search terms appear in the URL, they are considered more relevant.

Figure 1.3: Type your search term into the Google Search box.

Figure 1.4: Sponsored links appear as the first results and to the right side of the results page.

Figure 1.5: Select I’m Feeling Lucky from the drop-down menu on Google’s Toolbar.

Chapter 2: Focusing Your Web Search

Figure 2.1: Q&A presents simple answers to direct questions.

Figure 2.2: Get more than a dictionary definition with the define: operator.

Figure 2.3: Stock summary information is retrieved using the Stocks: operator.

Figure 2.4: See the five-day weather forecast using Google.

Figure 2.5: The Advanced Search page provides additional search capability.

Figure 2.6: Combining search criteria narrows your search.

Figure 2.7: Type new search terms to search within results.

Figure 2.8: The new query is performed including terms you used in the original search, narrowing the results.

Chapter 3: Topic Searching

Figure 3.1: Locate U.S. government information using the U.S. Government Search.

Figure 3.2: Add Content allows you to customize your U.S. Government Search page.

Figure 3.3: Find Linux-related information in the Linux topic search.

Figure 3.4: Find BSD-related information using the BSD topic search.

Figure 3.5: Search for Apple Macintosh-related information in the Apple Macintosh topic search.

Figure 3.6: Search for Microsoft-related information in the Microsoft topic search.

Figure 3.7: Choose a university Web site from the list.

Chapter 4: Discovering Images on the Web

Figure 4.1: Click on the Images link to begin searching for images.

Figure 4.2: Search terms are typed in the Image Search text box.

Figure 4.3: Typing too many terms can give you unexpected search results.

Figure 4.4: Sometimes, typing fewer keywords can help narrow your search.

Figure 4.5: Click the thumbnail to view a full-size image.

Figure 4.6: Filter your results using the Advanced Image Search page.

Chapter 5: Hunting for Videos

Figure 5.1: Search for all types of videos from the Google Video page.

Figure 5.2: Track buffering and video play at the same time.

Figure 5.3: Select which blog site you want to log in to, and add your username and password.

Figure 5.4: Use the Google Video Player instead of a Web browser.

Figure 5.5: Click a thumbnail to play the video at a specific location.

Figure 5.6: The price of the video is listed in bold in the video description.

Figure 5.7: See a list of your purchased videos so you can watch them again.

Figure 5.8: Watch your video once it is successfully uploaded.

Figure 5.9: Copy and paste the HTML right into your MySpace.com blog.

Figure 5.10: Edit, delete videos, or add transcripts and subtitles after a video has been uploaded.

Chapter 6: Searching Through Books

Figure 6.1: Click the more>> link to navigate to the Google Books page.

Figure 6.2: The Advanced Book Search page assists you in narrowing your search.

Figure 6.3: The book detail page allows you to view the preview and more information about the book.

Figure 6.4: Click the Join Now link to access this form and join the Partner Program.

Chapter 7: Searching Google Catalogs

Figure 7.1: Google Catalogs makes it simple to find what you’re looking for in online catalogs.

Figure 7.2: Searching on a category of item presents many catalogs to search.

Figure 7.3: Find your results within the catalog.

Figure 7.4: Focus your searches to find the right catalog.

Figure 7.5: Call the vendor or visit its Web page to order products.

Chapter 8: Shopping as a Sport

Figure 8.1: Froogle’s home page looks similar to Google’s home page.

Figure 8.2: Select an item type or create one of your own.

Figure 8.3: Enter all the information about your product.

Figure 8.4: Preview your product advertisement.

Figure 8.5: Use the Froogle Advanced Search page to narrow your product search.

Figure 8.6: The Grid view on a results page makes it simpler to perform product comparisons.

Figure 8.7: The Froogle results page is divided into different, useful sections.

Figure 8.8: Froogle displays different categories to assist in focusing your search.

Figure 8.9: Froogle’s review page for eToys

Figure 8.10: Keep track of your shopping items in the My Shopping List page.

Chapter 9: Making Use of Directories

Figure 9.1: Select a topic and view directory results ordered using PageRank technology.

Figure 9.2: Categories are listed in alphabetical order.

Figure 9.3: Subcategories can often be selected by the first letter of the subcategory.

The Open Directory Project is a Netscape volunteer project.

Chapter 10: Keeping in Touch with E-Mail Alerts

Figure 10.1: All the information you add is optional.

Figure 10.2: Use Advanced News Search to narrow your search, creating better News Alerts.

Figure 10.3: You can edit one alert at a time.

Chapter 11: Personalizing Google Desktop

Figure 11.1: Focus your Desktop search by configuring the Search Options.

Choose as many content plug-ins as you want for your homepage.

Figure 11.2: See your results in last accessed date order.

Figure 11.3: Display the current indexing status or choose to Index now.

Figure 11.4: Google Desktop’s notification icon

Figure 11.5: You can always right-click the Google Desktop icon to open this menu.

Figure 11.6: Limit access to your private information by locking the Google Desktop Search.

Figure 11.7: The Google Deskbar appears in the Windows taskbar.

Figure 11.8: Locate the Floating Deskbar anywhere on your desktop.

Figure 11.9: Some of the gadgets undock from the Sidebar and can be moved around the screen.

Quick Search Box appears in the middle of the screen with all search options.

The first three results came from a remote computer named LEU.

Chapter 12: Exploring Google Maps

Figure 12.1: Use Google Maps to find your way, find businesses and community resources.

Figure 12.2: Google displays a high-resolution satellite photo of the area you select to map.

Figure 12.3: In Hybrid view, street names are superimposed over the top of the satellite photo of the area you map.

Figure 12.4: Find business locations marked with DOT markers.

Figure 12.5: Follow the simple directions on the left or use the map guide to navigate between locations.

Figure 12.6: Enter your business information to create a listing.

Chapter 13: Exploring the World with Google Earth

Figure 13.1: When Google Earth first loads, you are shown the default view.

Figure 13.2: Fill in this form to create a new placemark.

Figure 13.3: Use the navigational controls to move, zoom, and tilt the image.

Figure 13.4: Information about the location you are viewing is located in the status bar at the bottom of the image.

Figure 13.5: Change how Google Earth appears and functions by editing the Google Earth options.

Figure 13.6: Find the toolbar above the detail area.

Figure 13.7: Begin by configuring your community profile.

Chapter 14: Staying Current with Google News

Figure 14.1: Click the title link or thumbnail to view the full story.

Figure 14.2: Move the language you want to use for your pages to the top of the list.

Figure 14.3: Change the way your Google News is displayed by personalizing the page.

Figure 14.4: Create customized news sections.

Figure 14.5: The address of the ATOM or RSS news feed should appear.

Figure 14.6: News articles appear very much like they would appear in an e-mail program.

Figure 14.7: Create news alerts by filling in the form.

Figure 14.8: Verify or cancel an alert by clicking the link sent to you in an e-mail.

Figure 14.9: Create news alerts by filling in the form.

Chapter 15: Researching with Google Scholar

Figure 15.1: Search through scholarly publications by typing keywords in the search box.

Figure 15.2: Focus your search through articles using Advanced Scholar Search.

Figure 15.3: Book references are labeled with [BOOK].

Figure 15.4: You can purchase article reprints through the British Library.

Figure 15.5: Add your e-mail address and select the style of Google Scholar Search box you want on your site.

Chapter 16: Managing Your Portfolio with Google Finance

Figure 16.1: See up-to-the-minute financial information on Google Finance.

Figure 16.2: View detailed information about each of the indexes tracked in Google Finance.

Figure 16.3: Read top financial stories in Today’s Headlines on Google Finance.

Figure 16.4: A drop--down list appears as you type in the Google Finance search box.

Figure 16.5: Change the date range by dragging the begin and end dates in the five-year chart.

Figure 16.6: News articles that may affect stock prices are labeled on the right and marked on the chart.

Figure 16.7: Participate in discussions with others about investment in various companies.

Figure 16.8: Add one or more stocks to this page to start managing your portfolio.

Chapter 17: Google Base

Figure 17.1: Search for stuff or post your own stuff.

Figure 17.2: Select an item type or create a totally new one.

Figure 17.3: Create attributes and labels.

Figure 17.4: Enter the filename containing your item descriptions to be uploaded.

Figure 17.5: Manage your posted items in the Google Base dashboard.

Figure 17.6: Configure your Google Base settings in the Google dashboard.

Figure 17.7: Search results can be sorted by relevance and most recent post.

Chapter 18: Using Google “Office”

Figure 18.1: Create new office automation documents online.

Figure 18.2: The Edit toolbar is similar to other word processors.

Figure 18.3: The File menu is available in all the tabs.

Figure 18.4: Send a personal message to people you invite to view or edit your document.

Figure 18.5: Publish your document to the Web or post it to your blog.

Figure 18.6: Keeping your spreadsheets on Google lets you maintain them remotely.

Figure 18.7: Use the toolbar items to easily edit your spreadsheet.

Figure 18.8: Collaborate with others while building your spreadsheet.

Figure 18.9: All your saved documents and spreadsheets are listed on the Google Docs main page.

Chapter 19: Staying in Touch with Gmail

Figure 19.1: After you sign up, Gmail welcomes you with a special one-time-only welcome page.

Figure 19.2: Add Gmail to the Google Toolbar.

Figure 19.3: Your Inbox lists both your read and unread messages.

Figure 19.4: Create a highly formatted or plain text e-mail message.

Figure 19.5: Use these toolbar options for formatting your email message.

Figure 19.6: Placing your mouse over a contact in your list expands a contact window.

Figure 19.7: The chat can appear in its own window or as part of the Gmail page.

Figure 19.8: The Gmail Mobile interface is simple and almost graphics free.

Chapter 20: Chatting with Google Talk

Figure 20.1: The Google Talk download page

Figure 20.2: Google Talk client software installs after you agree to The Terms.

Figure 20.3: See who is online and available using the Google Talk window.

Figure 20.4: Chats are easier to read using Google Talk.

Figure 20.5: See your voice levels, end the call, or send files and e-mail messages.

Chapter 21: Editing and Sharing Photos with Picasa2

Figure 21.1: Start by selecting what areas of your computer to scan for images.

Figure 21.2: The Picasa2 interface is organized into a number of functional areas.

Figure 21.3: The listed devices depend on equipment installed on your computer.

Figure 21.4: Check out the images before importing using the controls in the Preview area of the screen.

Figure 21.5: Select the images for importing from a camera’s flash card.

Figure 21.6: Locate the folder based on its location on your computer’s hard drive.

Figure 21.7: You can collapse the contents of the Library’s listings.

Figure 21.8: The file’s name can include date and image resolution information.

Figure 21.9: Identify an image in the Lightbox using a thumbnail caption. From left to right, choose from Filename, Caption, or Resolution.

Figure 21.10: You can include descriptions and location information for folders in the dialog box.

Figure 21.11: Folder information is shown in the Lightbox above the image thumbnails.

Figure 21.12: Specify a password to use for hiding folder content.

Figure 21.13: A folder’s storage location can be shown in a tooltip.

Figure 21.14: The same images can be used in multiple albums.

Figure 21.15: Select options to define how and when images are imported into the program.

Figure 21.16: Add a star to flag an image for easy access.

Figure 21.17: Use stars as a means of selecting images in a folder.

Figure 21.18: Add keywords to describe the contents of an image.

Figure 21.19: Keywords can be applied to a group of images at once.

Figure 21.20: The selected images are shown in an overlay window in Google Earth.

Figure 21.21: Move the map into the correct location to position the locale below the crosshairs.

Figure 21.22: Geotagged images display an identifying icon on their thumbnails in the Lightbox.

Figure 21.23: The image’s longitude and latitude are included as part of the file’s metadata.

Figure 21.24: Locate images in the library using the Search Options.

Figure 21.25: Type keywords to narrow the search for specific images.

Figure 21.26: Use the Timeline to locate images and folders visually.

Figure 21.27: Use the Slideshow screen to watch and flag images in your collections.

Figure 21.28: Select an image from a thumbnail strip at the top of the screen.

Figure 21.29: Add a caption to an image in the Edit Picture screen.

Figure 21.30: Use the view tools to zoom in and out of the preview for up-close repairs.

Figure 21.31: Choose the crop dimensions in the Crop Photo screen.

Figure 21.32: Adjust the crop box over the image until it is sized and placed correctly.

Figure 21.33: Use the grid overlay to help straighten a tilted image.

Figure 21.34: Use the Fill Light slider to add light to an image to balance the foreground and background. The image before using the slider is on the left; the results of using the slider appear in the image on the right.

Figure 21.35: Use the sliders in the Tuning tab to make adjustments in an image’s color and amount of light.

Figure 21.36: The before image shows a plant urn in strong light and shadow with a definite red cast.

Figure 21.37: The RGB histogram shows the distribution of color and light in an image.

Figure 21.38: The histogram shows the color and light shift to the right of the graph as the amount of Fill Light is increased.

Figure 21.39: See how an effect will appear in the thumbnails listed on the Effects tab.

Figure 21.40: Select a color to use for replacing the original color in an image.

Figure 21.41: The Soft Focus effect highlights an object in the image, like the crab’s spines.

Figure 21.42: Highlight one area of an image in color using the Focal B&W effect.

Figure 21.43: The Save Changes button is shown under a folder’s name when edits have been made to

Figure 21.44: Assemble and hold images to work with in the Photo Tray.

Figure 21.45: Most of the information for the e-mail is added automatically in the dialog box.

Figure 21.46: A group of images can be sent to your Blogger blog with the click of a button in Picasa2.

Figure 21.47: Print one or many images at the same time using the Picasa2 print process.

Use the default arrangement of tasks on the Photo Tray or adjust them to suit how you work in the program.

Figure 21.48: Configure the appearance for the Web Album in this dialog box.

Figure 21.49: The Web Album is accessed from your Picasa Web Albums site.

Figure 21.50: The original image of the rose at the upper left is reproduced as a set of four tiles to print as a poster.

Figure 21.51: Select the type of compression and how it is applied in your movie.

Figure 21.52: Choose one of four different ways to produce a collage image.

Figure 21.53: The Web page shows a thumbnail index of the folder’s images and adds slide-show controls above the full-sized image.

Chapter 22: Participating in Google Groups

Figure 22.1: Search Usenet News groups using Google Groups.

Figure 22.2: Focus your search through Google Groups using Advanced Search.

Figure 22.3: Google Group search results include groups and message postings.

Figure 22.4: Read and respond to messages posted to Google Groups.

Figure 22.5: Select the way you want to review postings, by abridged e-mail or no e-mail.

Figure 22.6: Complete this form to create a new group.

Figure 22.7: Type the e-mail addresses of new members in the box and configure how e-mail is delivered to them.

Figure 22.8: Click the My Groups link to see a list of the groups you manage.

Chapter 23: Creating Web Pages with Page Creator

Figure 23.2: Begin editing in any layout you want and change it later.

Figure 23.1: The Edit page is where you create or edit Web pages.

Figure 23.3: Begin editing in any layout you want, but remember that you can change it later.

Figure 23.4: Google warns you when you are about to add gadgets not supported by Google.

Figure 23.5: Add one or more gadgets to your Web page to add fun and functionality.

Figure 23.6: Enter a title for your page. Google will automatically remove spaces from your title to create a filename.

Figure 23.7: Move between Web pages on your site using Page Manager.

Chapter 24: Introducing Blogs

Figure 24.1: Blog search results begin with Related Blogs.

Figure 24.2: The Advanced Blog Search assists you in focusing your blog search.

Chapter 25: Communicating with Blogger

Figure 25.1: The Blogger Web site does not look like other Google sites.

Figure 25.2: Create a name and URL for your blog.

Figure 25.3: Preview the template to see what your site may look like.

Figure 25.4: Post to your blog, change the settings, or modify your template.

Figure 25.5: Use the Dashboard page to access your profile.

Figure 25.6: Modify your mobile blog at Blogger on the Go.

Figure 25.7: Instead of e-mailing photos, send them to your blog so everyone can see them.

Chapter 26: Organizing Your Day with Google Calendar

Figure 26.1: Signing up for Google Calendar is simple.

Figure 26.2: At first, Google Calendar has no events.

Figure 26.3: Add your event information in the bubble that appears after clicking on the calendar.

Figure 26.4: Configure the event details.

Figure 26.5: Create a new calendar by completing the details in this form.

Figure 26.6: Use this address to add your calendar to your Web page.

Chapter 27: Finding Your Way with Google

Figure 27.1: Select a map feature from the menu.

Figure 27.2: Type an address to view a location.

Figure 27.3: Find services by typing the category of service in the text box.

Figure 27.4: You can see the flow of traffic graphically anywhere.

Figure 27.5: The GMaps service supports GPS-enabled phones.

Chapter 28: Using Google Mobile

Figure 28.1: Type your query into the XHTML Google search box. This image is a simulation.

Figure 28.2: Change language and SafeSearch settings in the Preferences.

Figure 28.3: Find the taco you’ve been craving by searching Local Listings.

Figure 28.4: Access all the features of Gmail from your mobile device.

Figure 28.5: View Google News on your mobile device.

Figure 28.6: Your mobile device should have its own Google home page.

Figure 28.7: Personalize access to Google services by creating a mobile Google home page.

Chapter 29: Messaging with Google

Figure 29.1: Find listings for hospitals, restaurants, and any other type of business.

Figure 29.2: Your driving directions may exceed the seven-message limit.

Figure 29.3: Typing films and a ZIP code returns all the movie showtimes in or near that ZIP code.

Figure 29.4: Google tells you that there’s always a chance of rain in Hawaii.

Figure 29.5: Convert temperature, weight, distance, and many other things.

Figure 29.6: You never know when you might want cauliflower tacos.

Figure 29.7: Send a ticker symbol to Google SMS to stay on top of stock and mutual fund trading.

Figure 29.8: Send text messages to Google to find things such as the GDP of the Netherlands.

Figure 29.9: Find prices on almost anything you can think of through Froogle SMS text messages.

Figure 29.10: Define words and phrases by sending a message to Google SMS.

Figure 29.11: Get nearly real-time sports scores by sending Google a sports query.

Figure 29.12: Send a ZIP code to Google SMS to find which city it represents.

Figure 29.13: Let your fingers do the walking by sending a text message with an area code to Google SMS.

Figure 29.14: Look for answers to simple or complex equations and have the results appear on your phone.

Chapter 30: Getting to Know the Google Pack

Figure 30.1: Click Download Google Pack to Googleize your computer.

Figure 30.2: Launch the Google Updater program from the taskbar.

Figure 30.3: Configure the Google Pack Screensaver in your Display Properties settings.

Figure 30.4: Set the display type and speed of the display.

Figure 30.5: Confirm that you want to install the Gadget once your download is complete.

Chapter 31: Managing the Google Toolbar

Figure 31.1: Learn about and download Google Toolbar for Internet Explorer.

Figure 31.2: Internet Explorer may display a warning.

Figure 31.3: Set install options and agree to the license terms.

Figure 31.4: Create bookmarks you can access from any computer using Internet Explorer by logging in to your Google account.

Figure 31.5: Save your bookmark information to Google so you can access it from anywhere.

Figure 31.6: Use the Google Bookmarks page from non-IE browsers.

Figure 31.7: The Google Toolbar for IE includes the ability to have custom buttons.

Figure 31.8: When using IE, customize the Toolbar in the Toolbar Options window.

Figure 31.9: When using Firefox, customize the Toolbar in the Google Toolbar Options window.

Chapter 32: Creating 3-D Models with SketchUp

Figure 32.1: Read the Tip of the Day to get acquainted with program features and access other resources.

Figure 32.2: Build the model in the program window, and read about the tools as you use them in the Instructor.

Figure 32.3: SketchUp uses a standard 3-D coordinate system, identifying positions on three axes.

Figure 32.4: A curve may be closed (left) or open (right).

Figure 32.5: A component is made up of different objects and can be saved in a library and reused, like the window.

Figure 32.6: You can specify length or distance using a construction line.

Figure 32.7: Add the dimensions of an object, like the height of the shrub, on the model for reference.

Figure 32.8: A curved surface is actually made up of many faces to create the smooth appearance.

Figure 32.9: Text can be applied using a leader line or added as a flat label to a model.

Figure 32.10: Draw the first edge along an existing axis line (left), continue adding edges using lines parallel to the axis lines (center), and complete the shape to create an object with a closed edge and one face (right).

Figure 32.11: Draw the first edge along an existing axis line (left), and continue adding edges using lines parallel to the axis lines (center)

Figure 32.12: Using the X-ray view lets you see into and behind the cube to finish constructing it accurately.

Figure 32.13: Type precise measurements for an object as you add it to your model.

Figure 32.14: Watch carefully as you draw to see how SketchUp offers suggestions for where your next line can be located or placed.

Figure 32.15: You can easily add lines to create divided faces on a model.

Figure 32.16: Remove edge lines to heal the face of the cube, returning it to its former state as a single face.

Figure 32.17: Use the Push/Pull tool to change a 2-D square to a 3-D cube (left) or a 2-D circle to a 3-D cylinder (right).

Figure 32.18: Use the Push/Pull tool to modify the faces on a cube (left) to a staircase configuration (right).

Figure 32.19: Add the second rectangle proportional to the first and centered over the first using the Offset tool.

Figure 32.20: Drag the second shape to form a box on top of the original base shape.

Figure 32.21: It’s easy to understand how the Rotate tool functions when you view it directly.

Figure 32.22: After the rotation is applied, it’s difficult to see the effect from the Top view (left), but easily seen in the default view (right).

Figure 32.23: The birdbath is a simple model that you can create using a few tools.

Figure 32.24: Use other program tools to make cutouts in the original model.

Figure 32.25: The grouped content displays a bounding box.

Figure 32.26: A group open for editing displays a bounding box and other content is grayed out.

Figure 32.27: Select the objects to combine into a component.

Figure 32.28: Specify alignment characteristics for the component if necessary.

Figure 32.29: Locate the new component stored in your component library.

Figure 32.30: Adjust or modify the information about a component in the Entity Info dialog box.

Figure 32.31: Viewing the screen from the top down doesn’t show any detail (left) while rotating the view to include a three-dimensional projection shows Buddy and his backpack (right).

Figure 32.32: Zoom in on the action using the Zoom tool (left) or move the camera away from the model, making it appear to grow smaller and farther away (right).

Figure 32.33: Instead of trying to position and reposition a model in a location you have used previously, select one of six standard views to work with your models.

Chapter 33: Using 3-D Models

Figure 33.1: Choose a display type and specify other display options such as edges and profiles in the Display Settings dialog box.

Figure 33.2: Choose different methods of displaying your model based on the detail you want to see.

Figure 33.3: The “before” image of the model shows a chair sitting on a patio with a tree in the background.

Figure 33.4: Choose from a number of different effects to display the edges of your model.

Figure 33.5: Select the material to use for painting faces in your model from the Materials dialog box. The post assembly for the mailbox is painted with a cherry wood color and texture.

Figure 33.6: Develop custom materials in the dialog box based on existing material swatches or new materials.

Figure 33.7: The new material is added to the thumbnail list of other materials used in the model.

Figure 33.8: Choose specific colors for different aspects of your model in the Choose Color dialog box.

Figure 33.9: Adjust the texture on the face of an object to change the appearance.

Figure 33.10: Choose specific colors for different aspects of your model in the dialog box.

Figure 33.11: The basic model shows more realism when ground shadow is added. Adding face shadows casts a shadow from one object to another, as you see on the fence post.

Figure 33.12: Customize the settings for the intensity and type of shadow for your model.

Figure 33.13: The location for the camera’s viewing level is based on where the tool is applied; in this case, close to the water feature.

Figure 33.14: The Look Around tool shows the view of the garden from the height of an average person.

Figure 33.15: Drag the Walk tool, shown as the pair of shoes to the right of the fountain, to move the model.

Figure 33.16: Specify whether to use page delays and transitions in your TourGuide tour.

Figure 33.17: Add and configure pages in the dialog box to include in your slide show.

Figure 33.18: Each new page added to the model is tabbed on the program window.

Figure 33.19: Use the controls to play your TourGuide slide show.

Figure 33.20: Configure settings in Google Earth before capturing a terrain image.

Figure 33.21: The Terrain layer has to be enabled in order to capture the terrain image correctly.

Figure 33.22: Move your model to the desired location on the map.

Figure 33.23: Check out the placement of the model on Google Earth using the Place Model command in SketchUp.

Figure 33.24: Read about the models before you download them in the search results window.

Figure 33.25: Markers indicate the placement of 3-D models on the map.

Figure 33.26: Keep the Quick Reference Card close at hand as you learn the program.

Chapter 34: Increasing Web Traffic with AdWords

Figure 34.1: Get started by signing up for an AdWords account.

Figure 34.2: What goes in this form could spell instant success for your business.

Figure 34.3: When you first create your campaign, it appears in the list of All Campaigns.

Figure 34.4: Manage your AdWords account using the AdWords Editor application.

Chapter 35: Making Cents with AdSense

Figure 35.1: Get started by selecting the type of AdSense unit you want to install on your site.

Figure 35.2: Place a referral where it will be seen so people will click on it.

Chapter 36: Making Decisions with Google Analytics

Figure 36.1: Get started with Google Analytics by clicking the Sign Up link.

Figure 36.2: You can track multiple domains using Analytics.

Figure 36.3: Navigate from page to page within your site using the Site Overlay.

Chapter 37: Creating a Google Enterprise

Figure 37.1: Track trends for keyword terms, and compare them to news stories.

Chapter 38: Introducing Enterprise Hardware

Figure 38.1: Install the Google Search Appliance for access to large enterprise data sources.

Figure 38.2: Use the Google Mini when you have fewer documents and no databases to index.

Chapter 39: Exploring the Future of Google

Figure 39.1: Modify the sample code to get started with maps quickly.

Figure 39.2: Place the dynamic Google Search anywhere on your Web page.

Figure 39.3: Sign up for a Google Checkout account for easy checkout at Google-enabled sites.

Figure 39.4: Search through public Open Source code using Google Code Search.

Figure 39.5: See code snippets and links to the license agreements.

Chapter 40: Graduating from the Product Labs

Figure 40.1: Three different map choices are based on three imaging processes.

Figure 40.2: Type a search term, or click one of the predefined search links.

Figure 40.3: Points of interest on the map display pop-up balloons that link to further pages of information.

Figure 40.4: Use the navigation tools to move and zoom in and out of the map.

Figure 40.5: Viewing Mars in color using the Elevation view

Figure 40.6: The Infrared view doesn’t support extreme magnification.

Figure 40.7: You can see a number of close-up views of different points of interest in high detail, like the lower part of the figure.

Figure 40.8: For a taste of things to come, check out the fly-through of Mars’s largest canyon.

Figure 40.9: Specify addresses and time for travel in the respective fields to search for public transportation.

Figure 40.10: The most convenient route to your destination is shown on a map along with a list of interim stops and costs.

Figure 40.11: View a snapshot of transportation services in a particular location that can be updated in real time.

Figure 40.12: The Web Accelerator increases your browsing speed using a variety of methods.

Figure 40.13: Install Google Notebook as a single icon on the status bar at the bottom of the browser window.

Figure 40.14: Organizing clips into sections is a convenient way to keep track of your information.

Figure 40.15: Access the contents and add more clips to specific notebooks in the mini Google Notebook available on the browser window.

Figure 40.16: Choose the settings for the Related Links, including a default color palette.

Figure 40.17: A Related Links object on the Web page may not display as you expect for a number of reasons.

Figure 40.18: You can use a custom search engine in a number of ways, including a custom Search Console on your Google home page.

Figure 40.19: Subscribed Links are included as part of a user’s search results.

Figure 40.20: Google Suggest completes terms as you type, according to the related result.

Figure 40.21: The returns are shown as linear graphs and identify the percentage of all searches that included your search terms.

Figure 40.22: Filter the returns from your search by time frame or region.

Figure 40.23: Activate music tracking from the Google Talk Status menu.

Figure 40.24: Filter the Google Music Trends results by country and genre.