G
Gadgets, Google Pack, 433−434
GData (Google Data API), 565−566
geocoder feature, 148
global preferences, setting, 12−13
Gmail
account, setting up
requirements, 243−244
signing up, 244−245
archiving messages, 254−255
chat
requirements, 258
running, 259−261
settings, 258−259
contacts
All Contacts tab, 248
creating new, 247
Frequently Mailed tab, 248
Groups tab, 248
managing fields and sections, 247
deciding to use
compatibility, 242
described, 241−242
online storage, 242
forwarding and POP features, 243
forwarding filter
action, 257
criteria, 256−257
Google Mobile
message options, 398−399
reading, 398
searching, 399
signing in, 398
keyboard shortcuts, 255−256
language, 242
mobile, 261−263
notifier, 261
POP e-mail retrieval, 257−258
rich text e-mail, 243
searching e-mail, 261
sending and receiving with
attaching files, 254
Compose Mail link, 251
event info, adding, 254
header information, 251−252
Inbox, 248−249
message handling, 250−251
other folders, 249
reading, 249−250
sending message, 254
signature file, 254
spell-checking, 253
threading, 251
writing messages, 252−253
switching to
adding address, 246
announcing new address, 246
importing contacts, 245−246
GMaps, mobile, 390
home page query, 3
integrating
AdWords API, 564−565
Checkout API, 566−567
Code Search, 568−569
GData, 565−566
Google Talk XMPP and Jingle, 567
search steps
link text, 6
meta tags, 5−6
PageRank, 6−7
software development, 557−558
users, reaching with Google Gadgets
Toolbar API, 563−564
writing, 563
Web site enhancements
AJAX search API, 561−563
Google Maps API, 558−560
Web Toolkit, 560−561
webmaster tools, 560
Google Analytics
e-commerce tracking, 534−535
filters, creating and applying, 535−537
goals, 533
page visit information, 529−530
reports
All CPC Analysis, 540
Campaign Conversion, 541
Content by Titles, 542
Content Summary, 538−539
Conversion Summary, 538, 541
CPC vs Organic Conversion, 540
Defined Funnel Navigation, 541
described, 537
Entrance Bounce Rates, 541
Executive Overview, 538
Goal Tracking, 542
Keyword Considerations, 540
Marketing Summary, 538
Overall Keyword Conversion, 540
Site Overlay, 539
Web Design Parameters, 542
Webmaster, 541−542
signing up for, 530−531
Web site profiles, managing
described, 531−532
editing and deleting, 532
goals, 533
status, 532
URLs, funnels of, 533
Google Base
bulk upload, 213−214
description, 212
details, 211
files, attaching, 212
labels, 211−212
limits, 214−215
management page
My Items tab, 215−216
Settings tab, 216−217
Post an item link, 209−210
posting, 212
posting guidelines, 212−213
searching
base results, 219−220
browsing categories, 217−219
search terms, 219
Google Calendar
checking by telephone, 381
importing and migrating
described, 378−379
from iCal or CSV files, 379
Outlook Calendar to Google Calendar, 379
Yahoo! Calendar to Google Calendar, 380
managing events
adding an event, 371−373
clearing events, 373−374
creating new calendar, 374−375
inviting guests, 373
privacy options, 373
navigating
described, 375−376
viewing different, 376
printing and e-mailing, 375
public
adding to list, 376−377
creating, 377
shared information, controlling, 377
reminders and notifications
disabling, 381
enabling, 380
signing up, 369−370
Web site, adding to, 377−378
Google Catalogs
Advanced Catalog Search, 82−83
browsing, 80
buying from, 83−84
merchant information, 84−85
pages, changing, 82
search box, 80−81
search, starting, 79
viewing, 82
Google Checkout API, 566−567
Google Code of Conduct, 499−500
Google Co-op
custom search engine, 585
described, 584
Subscribed Links, 585−586
Google Data API (GData), 565−566
Google Desktop
accounts and features, 137
Advanced Features, 138
Advanced Search link, 123−124
Browse Timeline link, 125
customizing, 119
display preferences, 137−138
home page, 122−123
Index Status link, 125−126
installing, 120
narrowing search, 121, 123
panels, managing
described, 127−128
display options, selecting on fly, 129−133
locking search, 128−129
Preferences
described, 134−135
local indexing, 135, 137
searching across computers, 136
setting, 120−121
Privacy link, 126
Quick Search box, 134
searching, 121
Google Directory
categories by letter, 106−107
category browsing, 105−106
described, 103−104
Open Directory Project
described, 108
submitting a site, 108−109
ordering results
changing order, 107
visual page rank, 107−108
searching, 104−105
World topic, 110
Google Docs
creating documents, 222−223
document editor menu
bookmarks, 230
context menu, 229−230
editing documents
document editor menu, 225−226
style, selecting, 224−225
toolbar, 223−224
file manager
actions, 236
archiving old files, 236
deleting documents, 237
described, 235
limitations and requirements, 237
tag, 236
spreadsheet
collaborating and discussing, 234−235
creating, 231−232
exporting to local computer, 234
formulas, 233−234
saving, 234
sorting, 232−233
toolbar, 232
starting, 221−222
Google Earth software
community, 166−167
configuring, 490−491
creating model, 492−493
customizing
cache options, 162
General settings, 162−163
navigation options, 162
3D View options, 160−161
touring options, 162
default view, 153
navigating
controls, 157
creating placemark, 154−155
customizing placemark, 155
described, 153
hand operated by mouse cursor, 156
information, 158
moving placemark, 155−156
search panel, 154
tools
Add Image Overlay icon, 164−165
Add Path icon, 164
Add Polygon icon, 163−164
described, 490
e-mail, sending, 166
Print icon, 166
Ruler icon, 165
versions
described, 151−152
Google Earth Enterprise, 152
Google Earth Free, 152
Google Earth Plus, 152
Google Earth Pro, 152
views
changing display, 159
layers, 159−160
Overview Map, 158−159
Google Enterprise
blog, 554
Desktop installation, 543−544
hardware, 549
home page, 543
Maps, 546
Mini
described, 552−553
OneBox versus, choosing, 553
selecting, 553
Partner program, 554
search appliance, managing
applications, integrating, 551
device, 551−552
mechanics, 550−551
Toolbar installation, 544−546
Trends, 546−548
Google Finance
homepage
Market Summary, 193−195
recent quotes, 196
Related News area, 197
today’s headlines, 195−196
portfolio, managing
editing, 206
stocks and mutual funds, 205
transactions, adding, 205−206
quotes, getting, 197−198
trading details
blog posts, 204−205
charting news, 200
company financials, 201−202
described, 198
discussions, 203−204
interactive charts, 199−200
Management section, 202
more resources, 202−203
related companies, finding, 202
researching company facts, 201
viewing Summary, 201
Google Groups
described, 25, 325
finding, 330−331
joining, 331−332
mailing lists, 335−336
managing through MyGroups link, 335
newsletters, 336
searching
Advanced Groups Search, 328−329
box, 327
reading messages, 330
results, 329
starting
creating group, 332−333
members, adding, 333−334
Usenet, 326−327
Google Labs projects
data mining
Google Music Trends, 589−590
Google Trends, 588−589
Google Mars, viewing Martian landscape at
getting around planet, 572−573
high resolution imagery, 574−575
image sources, 576
maneuvering around, 573−574
map choices, 572
Google Notebook
content, adding, 581
Dashboard widgets, 582
described, 580
extension, installing, 581
results, organizing, 581−582, 583
Google Ride Finder, 578−579
Google Transit Trip Planner, 576−578
Google Web Accelerator, 579−580
map information, applying, 571−572
specialized searching
Froogle, 586
Related Links, 583−584
search engines, customizing with Google Co-op, 584−586
tidbits, 587
Google Librarian Center, 75
Google Maps
API, 558−560
business information
adding, 146
coupons, creating, 147
sponsored links, 147−148
verifying, 146−147
click fraud, 148−149
described, 139
driving directions
described, 144−145
mobile, 389
quick directions, 145
saving waypoints, 145
geocoder feature, 148
GMaps, mobile, 390
interface
described, 139−140
dragging maps to new locations, 142
locations, finding within Search box, 140−141
magnification, 142
map coverage area, 142−143
mobile, 387−388
panning with arrow buttons, 142
views, 141−142
zoom shortcuts, 143
live traffic information, 389−390
local businesses, 143−144
for mobile devices, 385−386
place, finding, 386−387
services, locating, 388−389
Google Mars
getting around planet, 572−573
high resolution imagery, 575−575
image sources, 576
maneuvering around, 573−574
Google Mobile
finding local listings, 397
Gmailing
message options, 398−399
reading, 398
searching, 399
signing in, 398
home pages, 401−403
images, 396
markup languages
cHTML (iMode), 405
WML (WAP 1.2), 405
XHTML (WAP 2.0), 404−405
news, 399−401
partnership program
adding Google Search to mobile Web site, 403
indexing page, 403−404
new products, notification of, 404
Web browsers, 397
Web Search
described, 393
I-Mode (iMode), 396
WML, 396
XHTML, 394−395
Google Music Trends, 589−590
Google News
adding sections, 174−175
country and language, choosing, 171−172
customizing sections, 174
described, 25
e-mail alerts
canceling, 181
changing frequency, 180
configuring type, 178
creating, 177−178
frequency, setting, 179
managing interface, 180
search terms, 178
submitting request, 179
feeds, 175−177
layout, arranging, 173
navigating
described, 169−170
menu surfing, 170
other news sections, 171
Top Stories, 170
Personalize this page link
cookies, enabling, 173
JavaScript, enabling in Internet Explorer, 172−173
Quick View, 175
searching, 172
Google News Archive, 40
Google Notebook
content, adding, 581
Dashboard widgets, 582
described, 580
extension, installing, 581
results, organizing, 581−582, 583
Google Pack
downloading and installing, 427−428
Gadgets and Plug-ins, 433−434
Screensaver, 431−433
Updater
downloads status, 429
installed or detected software, 430
installs status, 430
live status report, 430
preferences, configuring, 431
updates available for currently installed programs, 430
Google Ride Finder, 578−579
Google Scholar paper and book searches
adding to your site, 190−191
analyzing results
bibliographic data, 187
books, 187−188
British Library Direct, 188−189
author, 186
date, 186
described, 183−184
find articles, 185−186
Internet citations, 190
publication, 186
ranking, 184
search operators, 186−187
searching, 185
subject areas, 186
submitting publications, 189
Google Search, adding to mobile Web site, 403
Google Talk
appearance settings, 270
audio settings, 270
Blocked setting, 270
Chat section, 269
chatting
history, maintaining, 272−273
initiating session or sending message, 272
off record, going, 273
closing, 274
connection settings, 270
Friends list, 270−271
General configuration, 269
installing, 265−266
Notifications setting, 270
online status, changing, 268−269
starting, 267−268
Terms of Service and Privacy Policy, 267
transferring files, 273
voice chatting, 273−274
Google Talk XMPP and Jingle, 567
Google Toolbar
bookmarks, adding, 439−441
customizing, 442−444
for Firefox, 438
for IE, 435−437, 441−442
search box, 438−439
Google Transit Trip Planner, 576−578
Google Video Player, 60−62
Google Web Accelerator, 579−580
groups
component objects versus, 466
SketchUp
creating, 463−464
editing content, 464
exploding, 464
Groups Alerts, 116
EAN: 2147483647
Pages: 353