A

Add Content link, U.S. Government Web pages, 35–36

address, Gmail, 246

AdSense

account, applying for, 517–519

appearance

background color, 525

format, 524

location, selecting, 525

themed ad units, 524−525

channels, 524

color palette, 519

format, 519

link unit, 520

managing account, 525−526

optimizing Web site, 525

placeholder, 519−520

referrals, 522−523

reports, reviewing

Advanced Reports link, 527

overview, 526−527

Report Manager link, 527

Site Diagnostics tool, 527

for Search, adding

described, 520−521

results, displaying, 521−522

tracking channel, 520

adult sexual content, blocking

limitations, 50

mechanisms, 49−50

setting, 50

Advanced Blog Search link, 352−353

Advanced Book Search, 71−72

Advanced Catalog Search, 82−83

Advanced Groups Search, 328−329

Advanced News Alert, 114−116

Advanced Reports link, AdSense, 527

Advanced Search link, Google Desktop, 123−124

Advanced Search page

accessing, 26

page-specific, 29

standard, 26−29

topic-specific, 29−30

AdWords

API, 564−565

creating ads

described, 502−503

image, 512

local business, 513

mobile, 513

text, 512

types, 511

video, 513−514

customers, targeting, 501−502

described, 499

Editor program, 510−511

keywords, choosing, 503−504

managing

conversion tracking, 509

creating new campaign, 507−508

editing campaign, 507

information, 506

tools, 508

My Account section

access privileges, 515

account preferences, 516

billing preferences, 515

pricing

budget, 504

currency, 504

maximum Cost Per Click, 504

reviewing selection, 505

signing up for, 500−501, 505

viewing reports, 514−515

AJAX search API, 561−563

albums, image, 289−290

All CPC Analysis report, 540

appearance

AdSense

background color, 525

format, 524

location, selecting, 525

themed ad units, 524−525

Google Talk, 270

Apple Macintosh, 37

applications, integrating with Google Enterprise, 551

archiving

blog, 363

Gmail messages, 254−255

Google Docs files, 236

area codes, SMS, 423−424

articles, finding with Google Scholar paper and book searches, 185−186

attaching files to Gmail, 254

audio settings, Google Talk, 270

AudioBlogger, 368

author

Google Scholar paper and book searches, 186

Partner Program, 75

resources, 76−77

AutoLink books, 74

automatic drawing, SketchUp, 455