Chapter Checklist

To develop a really special invitation that will draw people into active involvement:

• Review the list of people you want to invite.

• Make notes of what you know or can find out about these people—their needs, interests, and concerns.

• Decide on the most appropriate media for your invitation.

• Prepare a distinctive message for each person you want to invite.

• Respond to objections, track the responses, and follow up as needed.

• Thank everyone involved, including those who turned down your request.