6.5. RFID Will Replace Bar Codes
Soon
The short advice is this: "Forget it." Read on
to understand why. For RFID to "replace bar codes soon," it must
overcome
the following hurdles "soon":
-
Tag any item that a
bar code can tag today
. Such items include almost every type
of physical merchandise in existence in the world economy. To do
this at an acceptable cost, the following four hurdles must be
overcome:
-
-
Cheap
hardware with tags costing less than 5
. The profit
margin of some of industries is
razor
thin and prone to cutthroat
competition. Any extra cost that does not go toward the bottom line
is rarely justified.
-
-
No consumer
issues
. The consumer must accept the use of RFID to tag
every item that bar codes can today.
-
-
Technical
advancement to satisfactorily tag any possible item
. RFID is
an emerging technology, so the capabilities of tags, readers, and
antennas are all undergoing rapid changes. At this point, the
capabilities are not sufficient to tag every item to which a bar
code can be affixed.
-
-
Worldwide
acceptance of common frequencies of operation
. When common
frequency bands for RFID operations are standardized, deployment of
RFID
implementations
will definitely speed up. Even if these
hurdles are overcome, there is still the following last
hurdle
,
which might be the most daunting of all.
-
Replace a
tremendously large base of working bar code solutions
. Even
if RFID resolves all the
preceding
issues to become at par with bar
codes, why should a business invest money to replace a
perfectly
acceptable and working bar code solution?
These hurdles are now discussed in detail in the
following sections.
6.5.1. Tag Any Item That a Bar Code
Can Tag Today
Clearly, if RFID is to dislodge bar code from
its current status as "uber tag," it needs to tag any item that a
bar code can today. This issue has three main components: economic,
technical, and social. Each of these three
components
must be
resolved before RFID can level the playing field with bar code. The
next
two subsections discuss the economic and social components,
respectively, followed by a technical component discussion in the
following two subsections.
6.5.1.1. Cheap Hardware with Tags
Costing Less Than 5
To successfully par with bar codes, RFID tags
need to be cost effective. The cost of producing a bar code is next
to free, but the cost of an RFID tag is very expensive today when
it comes to tagging low value items for which the profit margins
are low. Manufacturers and retailers want to maximize their profits
and any additional overhead that does not help their bottom line
are almost always
ruled
out. Thus, for an item for which the profit
margin is 10 it does not make sense to put a 20 UHF
RFID tag on it, which is what an average UHF RFID tag approximately
costs when purchased in large volume. As a result, the tags have to
be as cheap as possible. There seems to be common consensus today
that for tagging individual consumer items, the price of a tag has
to fall below 5 and for several other items, the price has to
go under 1 . At the same time, the price of RFID readers and
antennas have to come down to below $100. These are tall orders
considering the manufacturing process and cost of producing current
RFID hardware. For example, in order to produce an RFID tag,
several manufacturing steps are necessary, each of which adds a
fixed overhead to the cost of manufacturing and hence to the final
cost of the tag (see Appendix B, "Manufacturing Overview"). The tag
cost can be
lowered
in one of two ways. The first option is to
eliminate some of the processing steps, resulting in more defective
(but cheaper) tags (which might or might not be acceptable to the
business). The second option is to invent new manufacturing
processes that consolidate a number of the steps, thus bringing
down the cost while maintaining the tag quality or even improving
it. This second option seems to hold the most promise. When will
5 and 1 tags appear on the market? The industry
speculates that such tags are about 5 to 10
years
away from being
available commercially.
Tag costs do not make exciting business models
for manufacturers. To build a $200 million fabrication plant making
1 billion tags at 1 each, for example, it will take 20 years
to realize
return on investment
(ROI),
assuming
0 inflation! When will sub-$100 readers and
antennas appear on the market? There is no current estimate on the
readers and antennas. Although rapid advances are being made in
these areas, it seems safe to speculate that these are at least 3
to 5 years away from being available commercially. Again, however,
the price of the tags also must come down to an acceptable level,
not just the readers and antennas. Therefore, it seems that RFID
still has about 5 to 10 years to be at par with bar codes in terms
of cost.
6.5.1.2. No Consumer Issues
The current ongoing debates, protests of
privacy-rights groups, and attempts by legislators to impose legal
regulations seem just starting to take shape with regard to the use
of RFID to tag individual consumer items. A consensus between the
technology backers and the privacy-rights supporters does not seem
near. It could be years before any conclusive decisions are
reached; RFID tagging of consumer items might take a back seat
until then. Therefore, even though the technology might provide
sufficiently cheap tags to tag individual items five years from
now, this fact alone does not imply that RFID item-level tagging
will be actually put into practice at that point.
Because of the regulations and standards that
might apply to RFID in the future, RFID might be used just to tag
certain types of items, with bar codes used to tag the remaining
items. RFID then loses its battle with bar code right there.
6.5.1.3. Technical Advancement to
Satisfactorily Tag Any Possible Item
RFID technology is still in its infancy when it
comes to tagging different item types. The RF properties of an
item, its physical characteristics (such as shape), operations
environments, and so forth all have important bearings on tag
size
and properties. A wide array of tags with various characteristics
might be needed to
satisfy
these requirements. This field is
experiencing fast improvements, but even so, tag technology is far
from reaching a mature level (which might, in fact, take another 10
years or more).
However, bar code technology and its adoption
rate is not going to stand still for the next 5 to 10 years. For
example, the UCC (the overseer of the most popular bar code, UPC)
has
mandated
through its 2005 Sunrise program in 1997 that by
January 1, 2005, all U.S. and Canadian businesses must be able to
scan and process EAN-8 and EAN-13, besides 12-digit UPC symbols, at
the point of sale. This program is aimed at promoting global
commerce and facilitating commerce efficiency. While not every
company in the U.S. and Canada complied with this
mandate
, it shows
that the bar code industry is quite active and innovative.
6.5.1.4. Worldwide Acceptance of
Common Frequencies of Operation
A common worldwide standard of RFID frequency
(UHF in particular) will act as an accelerator of acceptance of the
technology. With this, a single RFID system implemented for a
particular business application can be deployed worldwide without
any costly changes to suit country- specific regulations. This
standardization will reduce the maintenance efforts of the
solutions and might allow the solutions to be standardized for a
particular application. RFID solutions, which can then be bought
virtually off the shelf and put into use in any part of the world,
will act as a strong catalyst for acceptance. Note that to bypass
this issue,
vendors
are bringing out readers that can
operate
on
multiple frequencies, which might offer a solution to this
issue.
However, such a common, worldwide acceptance,
assuming it happens, is years away. Ten years could be insufficient
for this purpose because the technology has to be mature enough in
the first place to convince world
governments
that it makes sense
to invest their resources on an effort.
6.5.2. Replace a Tremendously Large
Base of Working Bar Code Solutions
So far, this chapter has discussed how RFID
technology can overcome its acceptance hurdles. Assuming that RFID
does just that, however, which is an extremely big assumption, does
it guarantee a replacement of bar codes? Well, not really! The
reason is chiefly economicalwhat are the business drivers to shut
down perfectly working bar code solutions used by an extremely wide
range of large, medium, and small businesses and replace these with
RFID? When the item moves from large manufacturers to retailers to
small businesses, the
chances
of gaining huge productivity gains
seem far away, because the volume of handled goods also decreases
substantially (resulting in a tighter room for improvement). In
addition, the cost of implementation and maintenance of an RFID
system has to be less than the maintenance cost of the existing bar
code systems unless strong business drivers exist to offset the
cost difference with productivity gains. That RFID can do this for
every existing bar code system in the world is difficult, if not
impossible
, to anticipate.
From the analysis in this chapter, you can
understand that there is little possibility of RFID replacing bar
codes completely in the long run, let alone "soon." Both RFID and
bar codes will coexist as complementary technologies for years to
come. This conclusion might lead you to think that RFID is not a
useful technology after all. Don't despair yet, however; the next
section will convince you
otherwise
.
|