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Mike Kuniavsky
MORGAN KAUFMANN PUBLISHERS AN IMPAINT OF ELSEVIER SCIENCE
SAN FRANCISCO SAN DIEGO NEW YORK BOSTON LONDON SYDNEY TOKYO
Publishing Director
Diane D. Cerra
Assistant Publishing Services Manager
Simon Crump
Senior Project Manager
Julio Esperas
Editorial Assistant
Mona Buehler
Design
Frances Baca Design
Illustrations
Dartmouth Publishers
Project Management and Composition
Top Graphics
Cover Design
Yvo Riezbos Design
Copyeditor
Robert Fiske
Proofreader
Jennifer McClain
Indexer
Ty Koontz
Printer
The Maple-Vail Book Manufacturing Group
Cover Printer
Phoenix Color
Cover Image
Viewing binoculars, Golden Gate Bridge in background (B&W), The Image Bank, Bill Helsel
Designations used by companies to distinguish their products are often claimed as trademarks or registered trademarks. In all instances in which Morgan Kaufmann Publishers is aware of a claim, the product names appear in initial capital or all capital letters. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration.
Morgan Kaufmann Publishers
An Imprint of Elsevier Science
340 Pine Street, Sixth Floor
San Francisco, CA 94104-3205, USA
www.mkp.com
Copyright 2003 by Elsevier Science (USA)
All rights reserved.
Printed in the United States of America
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No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means-electronic, mechanical, photocopying, or otherwise-without the prior written permission of the publisher.
Library of Congress Control Number: 2002115471
ISBN: 1-55860-923-7
This book is printed on acid-free paper.
About the Author
Mike Kuniavsky is a founding partner of Adaptive Path, a user experience consulting company in San Francisco. He has been developing commercial web sites since 1994, and is the interaction designer of an award-winning search engine, HotBot. His design work and writing have appeared in many publications, including Web- Monkey, ID Magazine, Wired, Inc., The Wall Street Journal, and the LA Times.
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