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Random selection JavaScript, 337–339
Rapid application development, 30–31. See also iterative development
Raskin, Oliver, 305
Rational unified process, 30–31. See also iterative development
Recognition, promotion and, 25–26
Recruiting
anonymity and, 112
basic steps, 83–84
bias in, 111–112
building and space preparation, 113
building your database, 87–88, 90–94
for competitive research, 426–427
for contextual inquiry, 163–164
defined, 83
by email, 88
finding your audience, 87–103
for focus groups, 211–213
friends and family for, 88, 211
for friends and family usability test, 12–13
as full-time job, 84
importance of, 83
incentives for participants, 108–109, 110
no-shows, avoiding, 108, 110–111
pitfalls, 109–113
prescreening, 94–95
professional recruiters for, 87, 113–117
questionnaire for building database, 88–90
schedule for, 84
scheduling participants, 103–109
screeners for, 95–103
target audience for, 84–87, 97–98
teenagers, 112
testing, 94
time requirements, 76, 84
tips, 93–94
for usability testing, 265–268
for user advisory boards, 386–387
wrong group, 109–110, 117
See also professional recruiters; scheduling research participants
Redesign, competitive research before, 420
References, identity design and, 52
Referrer site statistics in log analysis, 410
Refined surveys, 358
Reiman, John, 379
Relevancy of survey questions, 317
Reminders for diary study participants, 382
Remote (virtual) usability tests, 370, 464–466
Reports
addressing research process limitations in, 482–483
audience for, 480–482
conclusion section, 492
evaluator profiles section, 487–488
example for usability test, 484–493
executive summary section, 484–485
format and organization, 483
interesting quotations section, 493
newpaper style for, 484
observations section, 488–491
participants' confidentiality and, 488
procedure section, 486–487
for surveys, 323–324
testing, 493
time requirements for preparation, 76
usability test example, 297–302
See also presentations
Reputation, user-centered processes and, 516–517
Request for proposals (RFPs), 450–454
Requirement gathering
competitive research for, 420
in research plan, 66–67, 68
Research lab
budget lab, 529–530
as destination, 531
physical layout, 529
video equipment, 530–531
See also microphones; videotaping
Research paralysis, 526
Research plan
budgets, 75–76
example, 77–82
formal vs. informal, 57
format of, 74–75
functions every plan should fulfill, 75
goals, 57–65
importance of, 57
maintenance, 82
output as input for the next project, 66
schedules, 65–75
as set of parallel projects, 73–74
short-term and long-term goals in, 73–74
user profiles in, 79, 131
See also budgets; goals; schedule for research plan
Research questions
asking across multiple projects, 73–74
asking in focus groups, 232–233
binary, 121–122, 125
common problems, 124–126
common survey questions, 533–538
in contextual inquiry, 169
determining which questions to ask, 65
expanding general questions with specific ones, 64–65
for focus groups, 215–216, 220–223
leading, 119
nondirected, composing, 120–122
open-ended vs. close-ended, 121, 124–125
organizing into usability testing projects, 68–73
probe questions for usability testing, 282
rewriting goals as, 62–64
simplicity in, 124
for surveys, 307–321
See also interviewing; writing survey questions
Response rate for surveys, 326, 335
Restating
answers to interview questions, 123
ideas in focus groups, 231
Retention rate, 412
Reticent focus groups, 234
Return on investment (ROI), 522–525
RFPs (request for proposals), 450–454
Roles, as audience attributes, 139–140
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