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Values:
articulating, 104
corporate, 187
stated set of, 92
Valuing employees, 174
Variety stores, 203
Viable business, 5–6
Vision, 44–48
of Sam Walton, 46
being faithful to the, 210
communication of, 91–92, 219
of Bill Gates, 45
of Lou Gerstner, 47–48
Lou Gerstner on, 111, 114
of Andy Grove, 45–46
of Jack Welch, 46–47
Volume, prices and, 206–207
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