Chapter 6. The Color of Money Color Correction Secrets

Okay, I went with a movie title for this chapter, even though I didn't actually like the movie. But that doesn't mean it's not a decent chapter title. In fact, I have two reasons why it's a good title: (1) Professionals charge money to color correct photos for their clients using the same techniques I'm going to show you, and (2) the title is so much better than the one I was going to use, which was "Color My World" (the song by the band Chicago). I've been avoiding "Color My World" since I first wrote about color correction. Any schmuck could come up with "Color My World," but I know you expect more from me than that. For example, when I wrote the Photoshop CS version of this book, I used the title "Color Me Badd," which isn't as obscure as you'd thinkit was a hugely popular '80s band. Although you might not remember them, they had a smash hit with the song "I Want to Sex You Up." (Ah, now you remember them.) By referencing that band in my previous book, I achieved a major marketing goal of my publisher, and that is to somehow work the word "sex" into my book at least once. They say it helps book sales. If I could only find a way to work it into this book, I could really "move some units" (that's book-publishing jargon), but it's hard to find a subtle way to work "sex" into a chapter intro about color correction. Hey, wait a minuteI just worked it in, not once, not twice, but three times, almost guaranteeing that this book will be a global best-seller. Now, back to the title "Color My World." I know it's lame, you know it's lame, and frankly, I only have one thing to say in my defense: Sex. (Cha-ching!)