Chapter 2. ANIMATION

Moving Things Along with Unusual, Exciting Animation Projects for the Web

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Sex Sells, and So Does Motion, as advertisers well know. That's why everywhere you turn on the Web there's an animated banner, logo, or text message dancing as fast as it can to catch your attention. Like it or not, you have to admit that animated Web graphics are scene stealers. So it's worth your while to learn all you can about Web animation. It's the pulse of today's Web and it's sure to remain a core feature of the Web in the future.

In this chapter we offer you fresh ideas and techniques for making effective, tasteful animations for the Web, each of which has a special Wow factor. Some of these projects begin in Photoshop, but all end up in ImageReady. That's because currently all the animation capabilities of Adobe's graphics duo are concentrated in ImageReady. You can go to Photoshop to make the artwork for animations, but you'll rely on ImageReady to make your animations go.