EZ Change Was an Unqualified Success

As predicted by BASES, Energizer has almost doubled its sales of hearing aid batteries in the Nielsen-measured marketplace since the launch of EZ Change. Through advertising, point-of-purchase impact, and repeat purchase, it has created a demand for EZ Change, so that consumers are now looking for it and buying it over and over again. Many retailers also strongly support the revolutionary new product, and those that support EZ Change are now seeing faster growth in their hearing aid battery sales than other retailers.

It also appears that Energizers goal of becoming number one in the hearing aid battery category is being reached. Energizers sales of hearing aid batteries have increased 89 percent since the launch of EZ Change, and the trend is still positive. Naturally Energizers market share has also increased substantially, and the shares of both of Energizers main competitors have declined. In the short reporting period prior to this writing, Energizers share of the overall hearing aid battery market is just slightly above its competitors . ^{[1 ]} It appears that this lead will widen over time, and that Energizer will take a solid number one position in the market.

^{[1 ]} Source: A. C. Nielsen.