An Exciting Eighteen Months

The development of EZ Change began in March 2000. After completing the consumer research, developing the product, completing the marketing plan, and testing the overall venture, the company launched the product in September 2001. The emotions within the company shifted at various times during this period. In the beginning there was the excitement of a new venture. Then, about six months before the launch, people could not wait to get EZ Change into the marketplace . As the venture neared the launch date, the concern was about getting the retailers to execute their responsibilities by the time the advertising began . The company did not want to be advertising before EZ Change was on the shelves . It was an exciting time.