Index_T

T

Target, 103, 109

telephone surveys, 7, 172173, 175

test marketing

for Energizer EZ Change hearing aid batteries, 2829, 36

for Leggshosiery, 91, 9596, 102

in marketing plan, 12

in sample marketing plans, 196197

for Treo device, 120121, 134

˜˜thinking outside the box, 1819, 32

Tiffany Table Mats and Napkins (sample marketing plan), 207231

time-extended online depth interview technique, 261263

timetable, 56, 12

for Energizer EZ Change hearing aid batteries, 2731, 36

for Jumbo-Koter by Wooster Brush, 4344, 56

in sample marketing plans, 157, 165166, 198, 199, 232, 233, 257258, 343

Toshiba, 70

trade practices and attitudes, 10

for alkaline battery manufacturer, 140, 149152

for baby shoe manufacturer, 285, 286, 292

for central air conditioner company, 264, 274275

for hardware products company, 242, 249251, 255

for housewares product company, 302303, 304, 306, 307311

for Leggshosiery, 8283, 8788, 100

for plastic laminates company, 325, 334337

for table mat and napkin company, 207, 218225

for telephone conferencing device company, 174, 186189

trade research to determine, 8, 302303, 306

trade research, 8, 302303, 306

Treo device, 6, 119134

advertising copy strategy, 127128, 133

advertising media strategy, 127128, 133

background, 119120, 131

brand name , 123, 132

consumer usage and attitudes, 119122, 124, 131132

Internet sales, 128129, 133

marketing plan summary, 131134

market research, 120121

market review, 120121, 131

packaging strategy, 124, 127, 132133

pricing strategy, 125127, 133

product design, 124125, 132

production strategy, 126

product line strategy, 123124, 132

publicity strategy, 129, 134

sales and distribution strategy, 125126, 128129, 130, 133

sales promotion strategy, 128, 133

strategic marketing objectives, 122, 129130, 132

test marketing, 120121, 134

Turtle-Lite (Westinghouse light bulb), 60

Twinkle Baby Shoes (sample marketing plan), 285301