Index_L

L

lean organization, 51, 112

Leggs hosiery, 5, 81102

advertising copy strategy, 8889, 101

advertising media strategy, 89, 101

background, 8283, 99

brand name , 8386, 100

consumer usage and attitudes, 8284, 9398, 99100

contingency plans, 9192, 102

convenience and, 81, 9798

financial projections, 92, 102

flexibility and, 9298

innovation by, 9497

in-store merchandising , 8586, 8788, 90, 94, 102

marketing plan summary, 99102

market review, 8284, 99

packaging strategy, 8586, 93, 94, 100

pricing strategy, 8687, 101

product line strategy, 8586, 100

publicity strategy, 8687, 9091, 102

sales and distribution strategy, 82, 84, 101

sales promotion strategy, 8790, 101

strategic marketing objectives, 8485, 100

test marketing, 91, 9596, 102

trade practices and attitudes, 8283, 8788, 100

Lowes, 47, 5152, 55, 5657