Part II: Sample Marketing Plans

In This Part:

Chapter 7: Secondary Research to Develop Market Reviews

Chapter 8: Using Telephone Surveys in Completing Market Reviews

Chapter 9: Market Reviews Completed with Online Surveys

Chapter 10: Focus Groups Can Be the Key to Understanding the Consumer

Chapter 11: Using Online Consumer Qualitative Research

Chapter 12: Using Ethnographic Research to Understand Consumers

Chapter 13: The Role of Trade Research in Marketing Planning

Chapter 14: Putting It All Together

The objective of Part 2 of this book is to provide you with a series of sample marketing plans that you can use as guides in the development of your own marketing plan.

Disclaimer: The specific information in the sample marketing plans in Part 2 of this book was compiled for intended use as examples only. Although each of these marketing plans is based on actual products from real companies, the specific information in these plans is hypothetical and is not intended to compete with or divulge proprietary ideas, company structure, or the financial status of any company. The names , numbers , and some of the facts in these marketing plans have been changed because of the confidential nature of the information. The information is intended to be used as a guide only.