Index_S

S

sappiness, 60

Satellite Sisters, 104

Saturn Corporation, 42, 185

SavvyTraveler.com, 111, 112

segments, market, see market segments

SeniorCycling.com, 111

senior discount thinking, 4

seniors, 107

Sephora, 42

sexism, 60

Sherwin-Williams, 50

shopping behaviors, 18-19, 52, 53, 177-178, see also buying behavior; online shopping

single women, 11, 115-122

Sizzle and Stir, 130

spending power of women, 8-9

Starbucks, 41, 59, 66, 79-80

StartSampling.com, 192-193

State Farm Insurance, 130, 168

stereotypes, 30-31, see also "pink thinking"

stories, use of, 56, 72-73, 201

Strauss, William, on Gen Yers, 86-87

Subway, 60

SunnyDelight, 130

SurveyMonkey.com, 194-195

surveys, online, 189-190, 194-195

synergy, brain, 63-65