language(s)
of Asian American women, 146
of brand, 40-41, 47, 57
of emerging majorities, 140, 141
of Hispanic women, 144
Latinas, see Hispanic American women
learning curves, 155-164
and confident consumers, 160-161
industry/product requirements for, 156-157
and tentative testers, 159-160
life stage/role, 114-138
of businesswomen , 122-128
of household managers, 137
of moms, 128-136
and online shopping behavior, 178-179
of single women, 116-122
of time-challenged shoppers, 137-138
life transitions, 164-171
brand partnering with consumers through, 167-170
decision-making process during, 155-156
new trends in, 166-167
support during, 170-171
typical, 165-166
Lindstrom, Martin, on brand alliances, 58-59
listening to women, 21-22, 199-205
Loews Vanderbilt Plaza Hotel, 127-128
Lowe's, 16-17, 48, 49, 51-54