Index_M


M

Makita , 50
Marketing to the 50-Plus Population (EPM Communications), 108
marketing to women, viix, 6-24
and changes in target market profile, 12-13
and gender differences in thinking, 18-19
hybrid approach to, 25, 26, 29-30
and importance of women in U.S. economy, 10-12
as investment in future, 211-214
involving women in process of, see partnering with women
as new frontier, 23-24
new listening approaches in, 21-22
organizational integration of, 14-15
reframing approach for, 15-18
and ROI measurement, 22-23
segmentation in, 19-21, see also market segments
transparent approach to, see transparent marketing approach
understanding of earning power in, 6-8
understanding of spending power in, 8-9
visible approach to, see visible marketing approach
see also specific topics
market segments, 4-6, 19-21, see also specific groups , e.g.: Baby Boom generation
Mary Kay Cosmetics, 70
MasterCard, 130
Mature women, 8, 32, 105-113
McConnell, Ben, on customer "evangelists", 58
McGraw, Phillip, 104
metamarkets, 169-170
Millennials Rising (Neil Howe and William Strauss), 86-87
minorities, see emerging majority(-ies)
moms, 5-6, 115, 128-136
Morgenstern, Julie, 104
motivational forces, 206-209
multisensory marketing, 56-57
music, emotional power of, 57-58



Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96

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