Index_C

C

Campbell Soup, 122

CB2, 98-99

cell phones, 90-93

Chicago Tribune , 11

Christian market segment, 5

Chura, Hillary, on approach to women consumers, 3

churchy thinking, 5

Coca-Cola, 204

college degrees, 7

communication, 71-73, see also language(s); listening to women

comparison shopping, 79-81

competition, teamwork vs., 55-56

confidence levels, 156-158, 161-163

confident consumers, 160-161

connecting with customers

in Baby Boom generation, 104-105

in Generation X, 99

in Generation Y, 92-93

in Mature generation, 112-113

and women as marketing partners , 22

consumer spending, vii, ix, 9, 129, 140, 173

contact information, 182-183

conversations, listening to, 200-203

corporate purchasing agents , women as, 9

Costco, 125

Craftsman Tools, 62

Crate & Barrel, 98

Creating Customer Evangelists (Jackie Huba and Ben McConnell), 58

cross-industry research, 205

Crow, Sheryl, 80

customer profiles, x, 12-13, 38-39

customer service, online, 179-182, 185-186