Index_B


B

Baby Boom generation, 100-105
Internet shopping by, 175
net worth of, 8
senior programs for, 4
transition market opportunities with, 167
and visible marketing, 32
Babycenter.com, 169
Baby Einstein Company, The, 135-136
Beck, Martha, 104
Bell Mobility, 93
BIGresearch, 173
Black & Decker, 50
Black women, 150-153
Blast From the Past (film), 1-2
Bliss Spa, 42
Bolt, 92
Boost Mobile LLC, 90-93
Brain, Child magazine, 133-135
brain functioning, 63-73
and brain synergy, 63-65
and communication style, 71-73
and emotional imagery processing, 58
and observational skills, 65-66
and sense of discovery, 67-68
and sense of values, 68-71
Brainplace.com, 63
brand reflection of Asian American women, 148-150
of Baby Boom women, 102-103
of Black women, 152-153
of businesswomen , 125-126
of Generation X women, 96-97
of Generation Y women, 87-90
of Hispanic American women, 144-146
of Mature women, 108-110
of moms, 131-133
of single women, 119
brands
feeling of connection with, 54-55
forming alliances with, 58-59
fostering loyalty/trust in, 77
improving women's lives as context of, 69-70
life transition partnering/support by, 167-171
loyalty to, 147
transparent, 39-41
understanding/definition of, 46-47, 52-53
windows of "openness" to, 155
Builder magazine, 51
business ownership, 8, 10
businesswomen, 9, 115, 122-128
buying behavior, 73-81
and comparison shopping, 79-81
and constituent -driven decision making, 75-77
relationships/insider information in, 77-79
and smart shopping skills, 73-75
see also specific groups
buying filters
of Asian American women, 147
of Baby Boom women, 101-102
of Black women, 151-152
of businesswomen, 123-125
of emerging majorities, 140-142
of Generation X women, 94-96
of Generation Y women, 85-87
of Hispanic American women, 143-144
of Mature women, 107-108
of moms, 130-131
of single women, 118-119
buying mind, see decision-making process
buying power of women, 12



Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96

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