Expand a Woman s Perspective by Serving Her Well Online

Expand a Woman 's Perspective by Serving Her Well Online

As the U.S. population ages and evolves into super-savvy Internet users, the opportunity for reaching women consumers via online channels will become huge. Whether she's a tech-aware Gen Yer, a career-focused Gen Xer or an active-in-retirement Mature woman, you should pay attention to how to reach her online, because she's bound to be there.

And, as you develop your online strategies, remember that an online woman's buying behavior can differ from her off-line modus operandi. Whether the differences are due to her comfort level with technology or her role as a household manager when she heads online, by planning accordingly you can create an effective and long- lasting connection with her.