Table of Contents

   

Don't Think Pink: What Really Makes Women Buy: and How to Increase Your Share of This Crucial Market
by Lisa Johnson and Andrea Learned	ISBN:081440815x
AMACOM © 2004
This solid guide is for marketers who want to reach the women's market. It will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers.

Table of Contents
Don't Think Pink”What Really Makes Women Buy”and How to Increase Your Share of this Crucial Market
Foreword
Preface
Chapter 1	-	Brain Training”How not to Think Pink
Chapter 2	-	Now You See "her" ”The Visible Approach to Marketing to Women
Chapter 3	-	Now You Don't (See "her" )”The Transparent Approach to Marketing to Women
Chapter 4	-	Inside a Woman's Mind”The Scientific Underpinnings
Chapter 5	-	Shaping the Generations”Baby Boomers (and Matures) to Gen Yers
Chapter 6	-	Looking Beyond Generations”The Buying Filters of Life Stages and Roles
Chapter 7	-	Cultural Influencers”The Buying Filters of Emerging Majorities
Chapter 8	-	Learning Curves and Life Stages”Relationship-Building Opportunities
Chapter 9	-	The Internetsavvy Woman”Connecting with her Online
Chapter 10	-	Online Research”Using e-Marketing to See Women Clearly
Chapter 11	-	Enlisting Women as Your Marketing Partners”An Alliance for Brand Success
Afterword	-	Investing in a Transparent Future
Notes
Recommended Reading
Index
List of Sidebars