Customer - Company Feedback

Customer Company Feedback

Probably the most important issue on which to consider customer feedback is in gauging the size of the market for a certain product or service. Demand from customers enables us to gauge the size of the market in a particular geographic region. If there is a reasonable market size as determined by the number of customers, it makes sense for us to open an office. Its essential to consult customers when determining whether to make a big step like opening an office. In the absence of strong and predictable demand, it is best to serve the market through partners who derive their revenue by representing products or services from several different vendors .

For a company, another very important role for customers to assume is giving feedback on product liability and capabilities. We always look for customers to provide ideas for improving the Ultimus product. The most efficient method weve found for obtaining this feedback is through setting up a special place on the companys website as an outlet for feedback and responses. Every year we process over 800 ideas from customers submitted to us from our web site. Again, because of the nature of the Internet, this enables us to get feedback from customers worldwide, and provides a mechanism for responding to their suggestions.