Keep Forward Momentum

Build a strong identity in the marketplace

Remaining profitable for the long term requires a strong brand identity around your company. With a strong brand image, a company can continue to introduce new products and services which should be quickly accepted in the marketplace. As a growing business, then, a strong brand becomes your most valuable asset. The product mix may change, but the brand remains the same.

When we started Paisley Consulting we only had one software product, AutoAudit. When we advertised, the product got lead billing. However, when we introduced additional products, we did not get any carry over benefit from the AutoAudit name to help those products. We now advertise and promote the Paisley Consulting brand. The products are the secondary message. Now when we introduce a new product, it has instant credibility with our clients because they know the Paisley Consulting name.

Deepen and broaden relationships with both customers and partners

Much of strengthening a sales force in a company revolves around current customers and current relationships. It would be a very wise goal to build on the relationships with channel partners.

At Paisley, demand for our products and services is global. We need to expand our reach to meet this demand. We have developed strong relationships with some of our channel partners, such as Ernst & Young and Grant Thornton. These relationships and more like them can become a driving force for sales and for growth.

Maintain a high level of customer satisfaction

The only way to achieve this good rapport with customers is simply to fulfill what is promised , delivering quality products and services. It is often not enough to meet expectations. Set a goal of surpassing your clients expectations. We have built our reputation on high quality products and the best service in our market. We need to continue to maintain high standards for customer service and product delivery. The software market is notorious for providing poor service. Paisley

Consulting has stood out because we provide excellent customer service along with our products.

Tim Welu is the CEO and co-founder of Paisley Consulting along with his wife, Stacy Paisley Welu, the technical genius of this dynamic duo. They started Paisley Consulting in 1995 in the guest bedroom of their home and nurtured it into one of the fastest growing businesses in the United States. When virtually everyone in the software industry was feeling the down side of the tech bubbles sudden deflation, their business accountability software company made the Inc. 500 list of the fastest -growing privately-owned companies for the second year in a row in 2003. While the companys early success was driven largely by its leadership in automation systems for internal auditors , their sales momentum has grown exponentially with the release of two software solutions for managing Sarbanes-Oxley compliance and enterprise risk, placing Paisley Consulting squarely in a leadership role in the rapidly expanding compliance market.

Born and raised in the Upper Midwest, Tim Welu is an avid outdoorsman when hes not scrambling to keep up with his demanding business schedule. Prior to founding the Minnesota based software company, he was a product marketing manager for Hormel Foods, headquartered in Austin, Minnesota. Tim Welu holds a B.A. in English Literature and an M.B.A. in Marketing from The University of Iowa.