What Works

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  • Mass marketing for certain products and services

  • Building a customer and prospect database and using it to market to customer segments for certain products and services

  • Having your products available in retail locations that are convenient for your customers

  • Communicating with customers to maintain their loyalty; sending them emails, thanking them for their patronage, and getting them to fill out customer preference profiles


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The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226
Authors: Arthur Middleton Hughes
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