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Eastern Paralyzed Veterans Association (EPVA), 312–315
Eastman Chemical, 257
eBay, 39, 49
e-Citi, 50–51, 61, 347
EDI (Electronic Data Interchange), 205
e-Dialog, 129
80 percent rule, 215–218
Electronic Data Interchange (EDI), 205
Email, xiv, 5, 41
communication via, 118–129, 132–138
to customers, 261
and database marketing, 197–198
direct mail vs., 150–152
marketing B2B catalogs with, 288–290
and Web catalogs, 274
Email name capture, 274
Employee benefits, 195–200
Employee loyalty programs, 223
Employee-recognition program, Web-based, 155–158
Empowerment (of customer service), 252
Engage Inc., 48
E-piphany, 4
Epiphany software, 190
EPVA (see Eastern Paralyzed Veterans Association)
Equifax, 323
Equipment financing, 296–299
Essence (Lucinda Williams), 120, 122, 124, 126
E-Toys, 51–52, 61
E*TRADE, 39
Events-based marketing, 236–237
Exchanges, name, 270
Expedia, 39
Experian, 14, 175, 304, 308, 355
Expiration dates, 223
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