Appendix: How to Keep Up with Database Marketing

In the months ahead, you will need to stay abreast of the new developments in our industry. Here are some ways of doing this.

Attend Conferences

National Center for Database Marketing, two conferences per year, www.the-dma.org.

Direct Marketing to Business, www.dbmshow.com.

Other DMA conferences: Net marketing, brand, and others, www.the-dma.org.