Chapter 3. Modeling, Collaboration, Reuse

At a somewhat abstract level, everybody seems to have a pretty good idea of what a principle is: a "theoretical underpinning", or maybe a "guiding purpose", or a " pillar ." These amorphous statements are well and good in the abstract. But for the purposes of BTM we need to be more specific: Before you can even think about using the activities of BTM to align business and technology, you first have to embrace three mutually supportive principles of BTM:

- Utilize Predictive Modeling

- Instill Collaborative Decision-Making

- Make Knowledge and Assets Reusable