What can your company afford to spend on emotional spinning annually?
Can you find several articles in your local paper that refer to emotions at the work site?
If you ranked the importance of public trust, curb appeal , customer service, or reputation on a scale of 010 (zero meaning small and 10 meaning big), how would your company stand when compared to your top 5 competitors ? What emotional issues would risk your standing? What emotional issues would enhance your standing?