Downloading the Code
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Code will be available in ZIP file format in the Downloads section of the Apress website (www.apress.com).
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- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter V Consumer Complaint Behavior in the Online Environment
- Chapter XI User Satisfaction with Web Portals: An Empirical Study
- Chapter XIV Product Catalog and Shopping Cart Effective Design
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability