B
Baldrige certification process, 45, 142
BASF, GRI guidelines adopted by, 228
Benchmarking
groups, local, 191
standards, 118
Benetton, child labor charges, 47
Better Banana Project, 150, 156
Big business, frustration targeted against, 2
Biodiversity, corporate responsibility reports about, 68
BP/Amoco, reports on environmental policies, 77
Brand
equity, company protection of, 21
names , targeting of companies with well-known, 44
-sensitive companies, 61
British Airways, reports on environmental policies, 77
British Petroleum, 15, 84
British Telecom, 220
awareness raising and training, 223
Chief Procurement Officer, 224
environmental programs, 222
public reporting, 223
recycling program, 222
reports on environmental policies, 77
Business
fad, 4
process reengineering, 4, 34
Buyer “supplier relationship, 38, 61