N
Natural Resource and Ethical Trade Program (NRET), 193, 204
Natural Resources Defense Council, campaigns by against retail giants, 25
Natural Resources Institute (NRI), 57, 140, 176
NGO, see Nongovernmental organization
Nike, 12, 38, 78
activist pressure on, 44
code of conduct for supplier behavior, 53, 54
market campaigning, 3
openness in reporting, 67
press release, 60
subcontractor factories, 67
Nike v. Kasky , 93, 95, 227, 265
Noncompliance violations, unresolved , 214
Nonfinancial reporting, 71, 81
Nongovernmental organization (NGO), 2, 9, 11, 152
communications program for, 102
company view of as adversaries, 26 “27
environmental, 55, 150
FSC program devised by, 56
growing power of, 22
legitimacy of, 23
relationship of with corporations, 27
rise in power of, 31
SustainAbility, 81
tactics with ascendancy of, 24
North American Free Trade Agreement, 72
Northern Telecom
Environmental Protection Program, 120
ethical policy and objectives, 119
Not-for-profit organizations, 134
NRET, see Natural Resource and Ethical Trade Program
NRI, see Natural Resources Institute