THE NEW REALITY E-BUSINESS ON DEMAND IS HERE TO STAY

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THE NEW REALITY: E-BUSINESS ON DEMAND IS HERE TO STAY

Unstoppable drivers are creating a new e-business on demand environment where competition is intense, change is continuous, financial pressures are unrelenting, and threats are unpredictable, as shown in Figure 7.3 below. For corporations rooted in traditional mindsets, this new market reality promises increased pricing pressure, as customers demand more for less. Lost market share, as more nimble competitors respond rapidly to changing customer needs. Stranded assets, due to market requirements that have evolved beyond the fixed investment infrastructure; sudden risks, from unexpected business, geopolitical and natural disaster shocks; and lower levels of profitability. But, for a new breed of businesses prepared for the inevitable market realities, this supercharged environment serves as an incubator for a brand new phase of accelerated value creation. Due to increasingly transparent markets, competitive intensity is growing in severity as existing players and new entrants scramble to provide value to customers.

Figure 7.3. The emerging and unforgiving business world. Combating these factors requires an e-business on demand approach with autonomic computing.

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The changes in customer demands, technological innovations, and government regulations are increasingly sudden and dramatic. The growth and predictability of revenues and margins becomes even more challenging due to economic uncertainties and demanding investors. Pervasive dangers become real and prevalent as global corporations see increased exposure to natural disasters, unstable geopolitics, and other market shocks.

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Autonomic Computing
Autonomic Computing
ISBN: 013144025X
EAN: 2147483647
Year: 2004
Pages: 254
Authors: Richard Murch

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